Army Start Thinking Soldier Campaign
Category supporter
Produced by
Jack Morton Worldwide
The COI appointed Jack Morton Worldwide to produce the experiential part of the Army recruitment campaign ‘Start Thinking Soldier’. Intended to help draft over 7,000 young people to the forces, the experience uses interactive media to target the key audience. The objective is to engage potential recruits through ‘self discovery’.
The intended audience were 16-24 year olds, predominantly male.
The experience involves six bespoke pods, housing digital physical and mental tasks that reveal some of the challenges the participants could face in day-to-day Army life. The consumers regularly interact with real soldiers, which helps create a natural environment allowing them to talk in a way that wouldn’t be possible in a recruitment office. The experience has toured the UK.
The intended audience were 16-24 year olds, predominantly male.
The experience involves six bespoke pods, housing digital physical and mental tasks that reveal some of the challenges the participants could face in day-to-day Army life. The consumers regularly interact with real soldiers, which helps create a natural environment allowing them to talk in a way that wouldn’t be possible in a recruitment office. The experience has toured the UK.
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Army Start Thinking Soldier Campaign
Produced by
Jack Morton Worldwide
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