The Audi Experience - At The Goodwood Festival of Speed

Produced by Twofour
To provide a fun interactive engaging live experience to 150,000 visitors at The Goodwood Festival of Speed on behalf of Audi, targeting families to motor enthusiasts, to enjoy, take part in and celebrate 100 years of Audi, while reflecting their core brand values.

We built the Audi experience auditorium to house a stage for 21 live shows including celebrity sports quiz, interviews with sporting endurance celebrities, Audi racing drivers and the Head of Audi Design. We also created an immersive aerodynamic room, interactive kiosks to test visitor’s Audi knowledge, competitions, a ‘Minority Report’ style holopro to tell the Audi story through the decades, a featured centrepiece Audi R8 cutaway, merchandise shop and continuous cinema experience.

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The Audi Experience - At The Goodwood Festival of Speed Produced by Twofour