Thomas Cook Inspiration Conference

Produced by drpgroup
The brief was to create an event which inspired all in attendance with news of the merger between Thomas cook and MyTravel, the celebration of record profits, and the success of top performing staff.

It was designed to motivate staff for the coming year and the difficult trading conditions they would face.

This event took place in Antalya, Turkey meaning that 2,291 delegates from a range of Thomas Cook’s varied business areas were flown to the venue and managed onsite by drpgroup. The whole conference was run twice for the two levels of staff seniority requiring expert timing and logistical management.

In depth knowledge of local laws and regulations was required to ensure that the event ran smoothly and inspired those in attendance.
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The perfect balance of entertainment and business made this conference effective in both rewarding and educating the Thomas Cook staff. Attendees were submerged in the theme throughout the three-day experience, motivating them to meet future challenges head on.

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