Wella International Trend Vision Awards 2008

Produced by Jack Morton Worldwide
The International Trend Vision Awards (ITVA) is an annual haircare event created around the finals of two haircare awards and the reveal of four key hairstyle trends for the year ahead.

2,000 Wella Professionals customers (Salon owners and Stylists) plus 150 global trade and beauty press attended from around the world.

To communicate the spirit and passion for a newly energised Wella brand, the event was brought to life with an invigorating and compelling experience. This was achieved by weaving together high-energy stage performances, styling workshops, immersive trend environments and contemporary hospitality, all united by a common brand spirit.
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A slick event delivered with style, energy and a sense of fun. The audience were fully engaged and the feedback was extremely positive. A well conceived and produced experience.

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Wella International Trend Vision Awards 2008 Produced by Jack Morton Worldwide

Highly Commended

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