Release the Power
Category supporter
Produced by
The Bank
The project aims were to:
1. To raise awareness and funds for ROTA. It was important to emotionally connect with the audience in a way that highlighted how much their generosity would change the lives of Asian children.
2. To cement the ROTA Gala as one of the most prominent and well regarded charity events on the global circuit.
The intended audience consisted of distinguished guests including The Emir of Qatar, business and community leaders in the State of Qatar as well as international celebrities, VIPs, statesmen and dignitaries. 480 guests were welcomed at a gala dinner spectacular which included speeches from Her Excellency Sheikha Mayassa, films (donated by The Bank), dancing performed by a ROTA school in Cambodia and singing by Yusuf Islam (Cat Stevens).
The live auction by Sotheby’s, included a bespoke Rolls Royce ($2.2M) and a place on Virgin’s Galactic trip into space ($800,000).
1. To raise awareness and funds for ROTA. It was important to emotionally connect with the audience in a way that highlighted how much their generosity would change the lives of Asian children.
2. To cement the ROTA Gala as one of the most prominent and well regarded charity events on the global circuit.
The intended audience consisted of distinguished guests including The Emir of Qatar, business and community leaders in the State of Qatar as well as international celebrities, VIPs, statesmen and dignitaries. 480 guests were welcomed at a gala dinner spectacular which included speeches from Her Excellency Sheikha Mayassa, films (donated by The Bank), dancing performed by a ROTA school in Cambodia and singing by Yusuf Islam (Cat Stevens).
The live auction by Sotheby’s, included a bespoke Rolls Royce ($2.2M) and a place on Virgin’s Galactic trip into space ($800,000).
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Release the Power
Produced by
The Bank
