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Inside COP15
Category supporter
This film has not been authorised for public viewing
Produced by
Large Blue
Aims & Objectives:
World Leaders met in Copenhagen in December to agree a new global climate deal aimed at protecting the earth’s future.
WWF International wanted to provide an independent media channel from the event to increase pressure on the politicians to come to a meaningful agreement.
Intended Audience:
Large Blue created an integrated online distribution system based around a video website. This integrated tightly with WWF’s existing social networks and with the publishing infrastructure of a range of media partners. People consumed videos on http://cop15.panda.org, on WWF’s YouTube, Facebook and Twitter profiles, through external partner websites, iTunes, Blinkx, The Independent, Talk Talk, Metro Group and through online word of mouth / viral distribution.
World Leaders met in Copenhagen in December to agree a new global climate deal aimed at protecting the earth’s future.
WWF International wanted to provide an independent media channel from the event to increase pressure on the politicians to come to a meaningful agreement.
Intended Audience:
Large Blue created an integrated online distribution system based around a video website. This integrated tightly with WWF’s existing social networks and with the publishing infrastructure of a range of media partners. People consumed videos on http://cop15.panda.org, on WWF’s YouTube, Facebook and Twitter profiles, through external partner websites, iTunes, Blinkx, The Independent, Talk Talk, Metro Group and through online word of mouth / viral distribution.