Inside COP15

This film has not been authorised for public viewing
Produced by Large Blue
Aims & Objectives:
World Leaders met in Copenhagen in December to agree a new global climate deal aimed at protecting the earth’s future.
WWF International wanted to provide an independent media channel from the event to increase pressure on the politicians to come to a meaningful agreement.


Intended Audience:
Large Blue created an integrated online distribution system based around a video website. This integrated tightly with WWF’s existing social networks and with the publishing infrastructure of a range of media partners. People consumed videos on http://cop15.panda.org, on WWF’s YouTube, Facebook and Twitter profiles, through external partner websites, iTunes, Blinkx, The Independent, Talk Talk, Metro Group and through online word of mouth / viral distribution.
Rate this
Add to favourites Judges comments
Appropriate use of platform. Good integration to existing campaigning platforms. Demonstrated a clear understanding of social media and user generated content – very well devised.

Discussions

Submit your comments here

Winners | Favourites

You must log in in order to view your favourites.
Routes Produced by Mind's Eye Media
Teenage Kicks Produced by The Rocket Science Group
Inside COP15 Produced by Large Blue

Highly Commended

Accessible Media Player Produced by Nomensa
Aviva World Produced by Aviva