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Alcatel-Lucent Connected Car
Category supporter
Produced by
Connected Pictures
Aims & Objectives:
To launch the Connected Car, a breakthrough car with inbuilt cloud technology, in a highly visual way. The films are the key marketing campaign communication. The central challenge was to show a compelling, stylish and high production value end-user experience when the car could not be driven by actors.
Intended Audience:
The films were produced for the Broadband Mobile Summit and shown to an audience of several hundred CEO’s, CFO’s etc of potential customer organisations alongside the unveiling of the car. A special auditorium version of the short film was designed to give maximum impact at this one-off event. After this event copies were distributed to the customers as well as media partners and industry analysts.
To launch the Connected Car, a breakthrough car with inbuilt cloud technology, in a highly visual way. The films are the key marketing campaign communication. The central challenge was to show a compelling, stylish and high production value end-user experience when the car could not be driven by actors.
Intended Audience:
The films were produced for the Broadband Mobile Summit and shown to an audience of several hundred CEO’s, CFO’s etc of potential customer organisations alongside the unveiling of the car. A special auditorium version of the short film was designed to give maximum impact at this one-off event. After this event copies were distributed to the customers as well as media partners and industry analysts.
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