We Grow Our Own

Produced by Firehouse
Aims & Objectives:
To communicate Morrisons commitment to developing its people through the Morrisons Academy, which provides structured training to all staff levels. The business has thrived by encouraging, nurturing and training staff; believing that the right people to do the job can often be found within the business. ‘Growing our own’ creates an environment where employees have a deep connection with what Morrisons stands for.
‘Intended Audience:
All Morrisons staff and potential staff. The Academy has been established to give structure to the training and the audience need to understand how ‘growing our people’ will continue to strengthen the unique Morrisons culture.
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An energetic and lively film, which was perfectly pitched at its audience through inspirational, real-life stories, the films conveyed the company’s “shopfloor to topfloor” message in a simple, but highly effective way.

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