Heavy Metal

Produced by Pukka Films with the COI
Aims & Objectives:
The Army wanted to highlight the dangers surrounding operating service vehicles in the military workspace, and through this reduce the number of fatalities and injuries due to accidents involving heavy vehicles.

The Army wanted a single-message high-impact film that delivered on the campaign strapline of “don’t get caught between a rock and a hard place”

Intended Audience:
The audience was to be all serving members of the Army (especially those who don’t usually work with these kinds of vehicles, but still come into contact with them) – covering everything from an experienced Brigadier to a young Private. The film is shown during regular training sessions.

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