- Digital Awards
- Internal Digital Media
- Experiential Digital Events
- External Interactive Media
- Web TV and Asset Management
- Web 2.0
- Production Arts and Crafts
- Best Photography
- Best Script
- Best Editing
- Best Original Music and Sound Design
- Best Use of Music
- Best Animation, Graphics and Special Effects
- Best Direction
- Film, video and DVD
- Recruitment
- Public Relations
- Education
- Internal Communications
- Practical Training
- Sales of Products and Services
- Health and Safety
- Motivational Training
- Induction
- Corporate Image
- Charity and Not for Profit
- B2C Promotion and Information
- Special Awards
- Film, Video and DVD
- Grand Prix
- Industry Award for Effectiveness
- Laurus Award
- Best Drama
- Best Documentary
- IVCA China Awards
- UK Event of the Year
- International Event of the Year
Heavy Metal
Category supporter
Produced by
Pukka Films with the COI
Aims & Objectives:
The Army wanted to highlight the dangers surrounding operating service vehicles in the military workspace, and through this reduce the number of fatalities and injuries due to accidents involving heavy vehicles.
The Army wanted a single-message high-impact film that delivered on the campaign strapline of “don’t get caught between a rock and a hard place”
Intended Audience:
The audience was to be all serving members of the Army (especially those who don’t usually work with these kinds of vehicles, but still come into contact with them) – covering everything from an experienced Brigadier to a young Private. The film is shown during regular training sessions.
The Army wanted to highlight the dangers surrounding operating service vehicles in the military workspace, and through this reduce the number of fatalities and injuries due to accidents involving heavy vehicles.
The Army wanted a single-message high-impact film that delivered on the campaign strapline of “don’t get caught between a rock and a hard place”
Intended Audience:
The audience was to be all serving members of the Army (especially those who don’t usually work with these kinds of vehicles, but still come into contact with them) – covering everything from an experienced Brigadier to a young Private. The film is shown during regular training sessions.