Tokio Hotel Virtual Tour and Media Mrkt.

Produced by Musion Systems and Holicom
Aims & Objectives:
Transforming footage of major award winning pop band, Tokio Hotel, performing live as 3D holograms to thousands of fans in music retail outlets throughout Europe.

Intended Audience:
Experience was delivered in 13 music stores around Europe, with audiences of up to 700 fans at each store. Targeted fans of the band and shoppers. The events were timed to coincide with the launch of Tokio Hotel’s humanoid album for Universal Music. The retail outlets were media markt.
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A clever use of technology to create a believable and engaging experience in the promotion of the rock band Tokio Hotel. This really connected with the target audience, building a strong growing following through a series of exciting virtual events and subsequent content and hits on YouTube.

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