Release the Power

Produced by The Bank
Aims & Objectives:
To raise awareness and funds for ROTA.
To emotionally connect with the audience in a way that highlighted how much their generosity would change the lives of Asian children.
To cement the ROTA Gala Dinner as one of the most prominent and well regarded charity events.

Intended Audience:
480 guests included The Emir of Qatar, business and community leaders in the State of Qatar, international celebrities, such as Bob Geldof, Ben Kingsley and Cher, states-people and dignitaries. The Gala Dinner was held at the unique museum of Isalmic Arts and included speeches from Bob Geldof, Her Excellency Sheikha Mayassa, films and animations, dancing performed by a ROTA school in Cambodia and singing by Cat Stevens.

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