Astra Vauxhall Interactive Trailer

This film has not been authorised for public viewing
Produced by SquareZero
Aims and objectives:
To make an interactive film trailer for the car launch of Astra Vauxhall. Also, on the same project – we made a virtual reality film – ie: 360, using specialist virtual reality goggles.

Intended audience:
The audience was the Astra trades people and normal consumer screened at Milbrooke for the trade – for two weeks. First, the person goes into the booth and have a picture taken, then the next day you are emailed a film with yourself in it in three different scenarios. You are the star of the trailer.
In the second part of the experience (ie 360 virtual reality) you wear virtual reality glasses/goggles and go for a test drive in the new Astra.
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Add to favourites Judges comments
Fun, immersive campaign using more than one type of interactive media to engage more than one audience. It showcased the production effectively and brought a degree of ?? making the brand experience richer.

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