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Astra Vauxhall Interactive Trailer
Category supporter
This film has not been authorised for public viewing
Produced by
SquareZero
Aims and objectives:
To make an interactive film trailer for the car launch of Astra Vauxhall. Also, on the same project – we made a virtual reality film – ie: 360, using specialist virtual reality goggles.
Intended audience:
The audience was the Astra trades people and normal consumer screened at Milbrooke for the trade – for two weeks. First, the person goes into the booth and have a picture taken, then the next day you are emailed a film with yourself in it in three different scenarios. You are the star of the trailer.
In the second part of the experience (ie 360 virtual reality) you wear virtual reality glasses/goggles and go for a test drive in the new Astra.
To make an interactive film trailer for the car launch of Astra Vauxhall. Also, on the same project – we made a virtual reality film – ie: 360, using specialist virtual reality goggles.
Intended audience:
The audience was the Astra trades people and normal consumer screened at Milbrooke for the trade – for two weeks. First, the person goes into the booth and have a picture taken, then the next day you are emailed a film with yourself in it in three different scenarios. You are the star of the trailer.
In the second part of the experience (ie 360 virtual reality) you wear virtual reality glasses/goggles and go for a test drive in the new Astra.