Alstom: The inside track

Produced by MPS Media
Aims & Objectives:
The video was commissioned as a new main corporate image film to demonstrate what the company does for both potential clients and employees. The ultimate objectives are to help the winning of sales contracts and to boost internal morale and understanding of the company.

Intended Audience:
Externally: Trade shows, client meetings and sales pitches. Internally, the film has been made available to all employees and shown at a number of special events. PLEASE NOTE: The on screen captions are for mute trade show understanding (only one master was commissioned). The main aims were to show employees the end results of their work and illustrate to clients their positive, largely invisible presence in the industry; Keeping trains on time for fee paying customers.
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Excellent photography and graphics combined with a warm customer-focused treatment. Audiences are left with a feeling of admiration for often unseen business.

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