- Digital Awards
- Internal Digital Media
- Experiential Digital Events
- External Interactive Media
- Web TV and Asset Management
- Web 2.0
- Production Arts and Crafts
- Best Photography
- Best Script
- Best Editing
- Best Original Music and Sound Design
- Best Use of Music
- Best Animation, Graphics and Special Effects
- Best Direction
- Film, video and DVD
- Recruitment
- Public Relations
- Education
- Internal Communications
- Practical Training
- Sales of Products and Services
- Health and Safety
- Motivational Training
- Induction
- Corporate Image
- Charity and Not for Profit
- B2C Promotion and Information
- Special Awards
- Film, Video and DVD
- Grand Prix
- Industry Award for Effectiveness
- Laurus Award
- Best Drama
- Best Documentary
- IVCA China Awards
- UK Event of the Year
- International Event of the Year
Don't Fade Away
Category supporter
This film has not been authorised for public viewing
Produced by
The Bank
Aims & Objectives:
To highlight the importance of the work of Cancer Research UK
To relate this work to real people’s lives
To communicate how successful CRUK lave been
To be emotive but positive
To produce a film that could be used for a wide variety of purposes within the company
Intended Audience:
The film was used for a wide range of audiences – as an introduction to the company at events, as a sales tool for corporate fundraisers, as an induction film for new employees, for existing employees as a motivational corporate film and as a scene setter at fundraising auction dinners and corporate sponsors, VIP’s general public and industry figures.
To highlight the importance of the work of Cancer Research UK
To relate this work to real people’s lives
To communicate how successful CRUK lave been
To be emotive but positive
To produce a film that could be used for a wide variety of purposes within the company
Intended Audience:
The film was used for a wide range of audiences – as an introduction to the company at events, as a sales tool for corporate fundraisers, as an induction film for new employees, for existing employees as a motivational corporate film and as a scene setter at fundraising auction dinners and corporate sponsors, VIP’s general public and industry figures.
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