Celia and Chloe

Produced by Coast
Aims and objectives:
The aim was to deepen the emotional connection between teen girls and Clean and Clear’s brand and products. Our idea was to create an engaging online drama series appearing on the most relevant media, involving the brand and product in a natural context.

Intended audience:
The intended audience was teen girls aged 12-17 right across Europe. The episodes were released weekly on branded channels on teen websites, such as Bebo, with localised national competitions and additional content running alongside the main episode including a competition to win a trip to London to appear in the final episode at the Hannah Montana premiere. Much of the music throughout the series was produced and performed by the cast and their friends.
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We loved this series. The music tied in perfectly with the storyline and this provides a great example of integration with commercial artists. A great piece of marketing, this completely hit the spot.

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