- Special Awards
- Best Industry Newcomer
- International Event of the Year
- Industry Award for Effectiveness
- The Grand Prix Award
- Laurus Award
- Best Drama
- Best Documentary
- UK Event of the Year
- Digital Awards
- Internal Digital Media
- Experiential Digital Events
- External Interactive Media
- Web TV and Asset Management
- e-Learning
- Web 2.0
- Production Arts and Crafts
- Best Photography
- Best Script
- Best Editing
- Best Use of Music
- Best Original Music and Sound Design
- Best Direction
- Best Animation, Graphics and Special Effects
- Film, video and DVD
- Recruitment
- Public Relations
- Education
- Internal Communications
- Practical Training
- Sales of Products and Services
- Health and Safety
- Motivational Training
- Induction
- Corporate Image
- Charity and Not for Profit
- B2C Promotion and Information
Celia and Chloe
Category supporter
Produced by
Coast
Aims and objectives:
The aim was to deepen the emotional connection between teen girls and Clean and Clear’s brand and products. Our idea was to create an engaging online drama series appearing on the most relevant media, involving the brand and product in a natural context.
Intended audience:
The intended audience was teen girls aged 12-17 right across Europe. The episodes were released weekly on branded channels on teen websites, such as Bebo, with localised national competitions and additional content running alongside the main episode including a competition to win a trip to London to appear in the final episode at the Hannah Montana premiere. Much of the music throughout the series was produced and performed by the cast and their friends.
The aim was to deepen the emotional connection between teen girls and Clean and Clear’s brand and products. Our idea was to create an engaging online drama series appearing on the most relevant media, involving the brand and product in a natural context.
Intended audience:
The intended audience was teen girls aged 12-17 right across Europe. The episodes were released weekly on branded channels on teen websites, such as Bebo, with localised national competitions and additional content running alongside the main episode including a competition to win a trip to London to appear in the final episode at the Hannah Montana premiere. Much of the music throughout the series was produced and performed by the cast and their friends.