M&S Plastic Bag

This film has not been authorised for public viewing
Produced by Pretzel Films
Aims & Objectives:
To explain to both staff and consumers why M&S had decided to charge 5p for the sale of their carrier bags. As part of M&S’s ‘Plan A’ policy on the environment, we needed to show where the money for the sales went; in supporting local communities.

Intended Audience:
The film was used extensively by M&S to increase staff and customer awareness. It was shown within stores, as well as on M&S’s website. It was also used on the website of the charity who received the profit from the bag sales; Groundwork. In-store the film was used as one complete piece comprising of 5 stories, whereas, online each story was used as an individual film.
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Beautifully observed and shot, the film has a simplicity and clarity of purpose which is truly compelling. It exudes charm and credibility and has a stunning attention to detail.

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