Payments for Parents

Produced by Cheerful Scout with COI
Aims & Objectives:
To create an accessible and entertaining two-minute TV spot designed to be shown on Baby TV to explain the financial entitlements for parents. We were restricted to the print campaign text only, so we set out to bring this text to life on screen via a series of light-hearted, entertaining animations.

Intended Audience:
The audience of Baby TV – both future parents and recent parents.

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